Which Marketing Actually Paid
Cost per lead is a comfortable number. Cost per job won is the one that decides whether you keep spending. Most trade businesses can't tell you the second one, which means half the marketing budget is being defended on faith.
What this fixes
You know you got 40 enquiries
You just don't know which ones became invoices.
Spending follows volume, not revenue
The channel that produces the most leads isn't always the one that produces the most work.
Renewing marketing on gut feel
Every year, with no number to point at.
What we set up
Feast Or Famine lands where the pain is most visible: social media. We plan, write, illustrate and publish scroll-stopping posts, carousels and comic strips in the client's own voice every week — content people actually remember. Behind that front door sits the full managed growth engine that replaces the tangle of disconnected SaaS tools and offshore agencies: marketing, sales automation, and revenue analytics, built specifically for how NZ trade and services businesses operate. Instead of the owner piecing together HubSpot, a social media scheduler, and a freelance marketer who's never heard of a Kiwi summer slump, they get one local partner who sets everything up, keeps it running, and connects every post to captured leads, automated follow-up and revenue reporting. Leads stop falling through the cracks, and the business owner gets back to doing the work they're actually good at.
Enquiry to job to invoice, connected
So revenue traces back to where it came from.
Cost per job won, per channel
The number that actually decides the budget.
A monthly report you can read in five minutes
And act on without needing an analyst to explain it.
An honest caveat
Attribution needs a few months of jobs before the numbers mean anything. We'd rather tell you that up front than hand you a confident dashboard built on twelve data points.
Frequently Asked Questions
A few months of completed jobs. Less than that and you're reading noise.
Get Your Free Growth Audit
We'll look at what you've got, tell you where the work is leaking, and show you what we'd do about it. No obligation, no pitch deck.